| | 6 HOSPITALITY BUSINESS REVIEWAPRIL 2024 April - 1 - 2024, Volume 04 - Issue - 03 (ISSN 2837-1615)Published by ValleyMedia, Inc. To subscribe to hospitality business reviewVisit www.hospitalitybusinessreview.comManaging EditorJudy ChristinEditorial StaffEmail: Alex D'SouzaJoe PattrickVisualizersales@hospitalitybusinessreview.comeditor@hospitalitybusinessreview.commarketing@hospitalitybusinessreview.comEDITORIALJudy ChristinManaging Editoreditor@hospitalitybusinessreview.comSports tourism is propelling the travel and hospitality industry to new heights. Governments across the globe are enhancing their athletic facilities to boost sports-related travel and contribute to global economic growth. Mega events like the Olympics and FIFA World Cup draw millions of visitors and create intense demand for seamless travel experiences, prompting the need for cutting-edge travel technology. Beyond the large-scale events, there is a rising interest in fitness-oriented travel, which is expected to further boost the sports tourism industry in the years ahead. Propelling this growth are technological advancements such as augmented reality (AR) and virtual reality (VR), which offer engaging and interactive experiences for fans. The emergence of smart stadiums and the demand for immersive fan experiences are expected to increasingly drive the integration of IoT and data analytics in the sports tourism sector and offer lucrative opportunities for hospitality businesses to cater to a new era of sports tourists seeking technologically sophisticated experiences.Driven by these trends, the global sports tourism market is expected to reach $2509.70 billion by 2031, growing at a CAGR of 17.5 percent.This edition of Hospitality Business Review brings insights into the latest developments in sports tourism and how businesses align with the latest trends to enhance their offerings and meet the growing demand for experiential travel that combines the thrill of athletic participation with the allure of exploring new destinations.It features a thought leadership article from Emily Rosemond OLY, MBA, B. Cmmn., Director of Sport, Queensland University of Technology, who sheds light on innovations in esports and the rise of virtual sports with critical insights into how traditional sports can adopt similar strategies for a sustainable digitized future. It also features an article from Jeff Minton, Director of Sports, Wild Dunes Resort, who discusses the latest trends in sports tourism.In this edition of Hospitality Business Review, we also bring you the story of top sports tourism companies and top sports travel service providers delivering significant value and continued excellence in the hospitality industry.Among these companies, PickleballLYFE stands out with its curated luxury trips across the globe, focused on pickleball games. These trips feature cherry-picked locations with top-notch pickleball facilities, where clients can work with private instructors and compete against local clubs. Beyond the sport, PickleballLYFE ensures a deep dive into the essence of each location, offering immersive experiences in local culture, thrilling adventures and exquisite culinary journeys, making each trip a memorable adventure.In this edition featuring the top sports tourism companies 2024, we hope you find the right partner to meet your organization's needs. Let us know your thoughts! Elevating the Game: The New Era of Sports TourismCopyright © 2024 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Julia ThomasMatthew JacobRichard TaylorVictor MorrisDisclaimer: *Some of the Insights are based on our interviews with CIOs and CXOsR E V I E WR E V I E WCelestial Jordan
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