| | 8 HOSPITALITY BUSINESS REVIEWAPRIL 2024IN MY OPINIONBy Massimo Bottacin, Chief People Officer, Bauli GroupHOSPITALITY AND FLEXIBILITY: BE BAULI, THE PHYGITAL ONBOARDING OF THE BAULI GROUPWe live in a time of radical change. Pandemic, climate change, and wars have brought about a paradigm shift in our society, first and foremost in the world of work, which is undergoing a profound evolution, particularly pronounced if we look at generational changes. It is the younger generations, Millennials and Generation Z, that represent the most important impetus toward change: their attention, in fact, is increasingly focused on well-being in the workplace, work life balance, flexibility, sustainability, and inclusiveness.For instance, flexibility is meant as the ability to benefit quickly and smartly from the information needed to get to know the environment in which one is going to work, within the framework of a company that proves to be welcoming from the outset.These trends now play a central role in HR strategies, so how can companies address what is an irreversible cultural shift? Caring particularly about well-being in the workplace, our group is committed to innovating one of the most delicate processes in establishing a solid relationship between the company and the new employee: onboarding. A new hire often feels disoriented in a new environment, and it is therefore the company's job to give him a warm welcome and make him feel comfortable. In this sense, first impressions count for a lot!To accommodate the needs of the new generation, but not only, we have decided to combine a personal approach with a digital one, creating a modern onboarding experience: Be Bauli. The goal of this Bauli onboarding process is to allow the new hire to immediately feel part of our family, by introducing him to the work environment, and giving him the most useful information, all through a "journey" whose timing he can manage with wide autonomy. The process starts before the entry of the new employee with an informal communication by which the steps and information for hiring are explained. The first day on the job begins with an initial welcome-on-board moment, where the new employee is greeted by a member of HR who guides him on a brief tour of the company and escorts him to his workstation. There he finds a welcome kit waiting for him, which includes a series of useful gifts designed to create a moment of pleasant surprise and to convey the warmth of our welcome. In addition, in line with our values and the interest that new generations feel for these issues, these gifts are made by companies that we carefully select based on criteria Massimo Bottacin
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