| | 5HOSPITALITY BUSINESS REVIEWDECEMBER 2024IN MY OPINIONLAST WORDCXO INSIGHTSSocial Media as an Effective Marketing StrategyAnna Davies, Head of Marketing and Communications, Thomas Frank20Roman Probst, Vice President, Franke Coffee SystemsThe Aftermath of the Pandemic and Further Challenges for the Hospitality Segment in Particular Coffee Shop Owners Serving Coffee in Europe08Jesús Díaz Barrientos, Head of Finance, DO & CO AG30German Milavin-Crone, Director of Franchise Services Platform, Louvre Hotels GroupUpcoming Changes in Franchise and Management Services18openROOM17Ricardo Almeida, CEOFEATUREDVENDOR 2024Dangerous Business Expansion
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