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From crafting captivating narratives for world-class brands to transforming corporate communications in a dynamic global industry, Kristin Koca has mastered the art of impactful storytelling. Koca began her career with a Bachelor of Science in Public Relations and Communications from the University of Wisconsin–Platteville. She spent nearly a decade as Vice President of Public Relations at MINA Group, where she elevated award-winning culinary ventures and luxury hospitality brands to national prominence through strategic storytelling. Her expertise later expanded into healthcare communications at Cleveland Clinic’s Lou Ruvo Center for Brain Health, where she translated complex clinical research into accessible, engaging content for the public. As a consultant, she advised hospitality, retail and dining brands on high-impact PR and marketing strategies during pivotal growth phases. In 2014, Koca joined Las Vegas Sands Corporation as Director of Corporate Communications and has since risen to Executive Director. Over the past decade, she has led the company’s global communications efforts to strengthen brand identity, shape thought leadership and guide messaging across a fast-paced, high-profile industry landscape.
Building Brands from the Inside Out
Koca’s approach to communications is rooted in a belief that strong brands are built from within. With over two decades of experience across hospitality, gaming, entertainment and luxury lifestyle sectors, she has shaped this principle into a strategic discipline that defines her role as Executive Director of Corporate Communications at Las Vegas Sands Corp.
At the heart of her work is a deep understanding of stakeholder dynamics. She begins by assessing brand positioning and aligning messaging with business goals. Her strategies center on trust and clarity, which are the two elements that strengthen relationships with investors, employees and guests alike. At Las Vegas Sands, this led to a modernized corporate messaging framework, spotlighting leadership in innovation, ESG and community investment.
Embedding Purpose into Daily Rhythm
Koca’s work goes beyond messaging. She has made communications a core function of organizational change. When Las Vegas Sands expanded its sustainability and social impact programs, she brought those efforts to life, linking operational milestones to meaningful stories that built belief inside the company and reinforced credibility outside.
Kristin Koca begins by assessing brand positioning and aligning messaging with business goals. Her strategies center on trust and clarity, which are the two elements that strengthen relationships with investors, employees and guests alike
Under her leadership, internal communications have become a key lever. From designing executive communication frameworks to launching enterprise-wide engagement campaigns, she ensures teams are informed, aligned and energized. Her work transforms internal messaging into a shared platform for clarity, not just updates.
A Builder of Teams and Resilience
Koca also focuses on the people who shape the message. She develops communications talent known for ownership, creativity and strategic thinking. Her teams operate with high accountability and contribute to a culture where communications are recognized as a business driver—not just a function.
This strength becomes especially clear in moments of scrutiny or crisis. Rather than react defensively, Koca establishes agile communication ecosystems that anticipate risk, enable rapid decision-making and support executive alignment. She views reputation not as something to protect passively but as something to shape actively.
Koca’s impact is measured not just in message but in momentum. From leading transformation to managing the everyday business rhythm, she uses communications to drive clarity, build alignment and unlock growth. It’s a practice built on structure and soul delivered consistently, purposefully and precisely.
