Top Hotel Trends & What Hoteliers Do to Meet the New Demand

The hotel industry is evolving and now when trying to hire people we don´t only look into what´s their knowledge and where have they worked; now, we look into understanding how far can we bring this talent, how can a person contribute on bringing new ideas that will help the brand expand and continue being competitive.

Personalization and good service used to be the key to success and now is not anymore, is a must!

Every hotel, without caring how many stars they have, do their best to personalize, at least at the check-in and a couple of more interactions during their stay, but do our guests still want it? Does a hotel that personalize services provides a story telling to tell their friends? Will this be a potential indicator that will lead to have the customer back?

What a person wants nowadays is going into a trip, learn and do new things that they cannot do while at home, bring home a story that will never be forgotten.

The hoteliers needs to adapt fast and create valuable experiences and accelerate the need of creating memorable moments.

At AZULIK, this is what we do, we find talent that can learn different ways of transforming someone´s present into a story. Our team not only learn how to serve, we have different disciplines that includes fashion, ceramics, wellness, art, craftmanship and we mix it with hospitality. We bring everyone´s creativity to a place and we all become creators of experiences.

For example; every dish that our culinary team creates goes with a handmade plate, and that plate can be found in our boutique.

The hotel in Tulum is 70 percent wood made and in order to walk our areas the best way of doing it is leaving the shoes away and our restaurants were made on top of the trees and have ´´nest tables´´ to enjoy an experience while watching the sunset and listening our own created music. All this creates synergy between the customer journey and the team, allowing them to have excellent conversations and the guests being interested of how things were done.

Our wellness program is designed to guarantee that you do dive into yourself to re find your inner peace and move your energy to regain your vitality. You can find a daily program with experts that will show people how to do a massage with our massage workshop, deep into the Mayan mythology, do a Pre-Hispanic dance or share a workshop with our in house Shaman.

The areas are designed to walk slow, guaranteeing that you will not miss anything as it´s all habitable art.

And all this will never be possible without the effort or our Human Resources department bringing the right candidates that can bring their immense knowledge to us and create new experiences every day. Making our guests discover and enjoy new ways of learning and bringing memorable experiences back home.

So, in order to meet the most exigent people´s demand my recommendation is to always find people that will definitely do an amazing job but not only in their area of expertise, let them learn all areas, do workshops, show them different disciplines, sometimes you will be amazed of how a person that applied for a role can end up being part of an experience that people will never forget.