Innovative Approaches to Hospitality Marketing

FREMONT, CA: Marketing in the hospitality industry is the practice of advertising businesses to attract new customers. Of course, some subcategories, such as restaurant marketing, hotel marketing, and theme park marketing, will have more productive techniques than others. However, there is significant overlap across all of these strategies, and many of the ideas are consistent across the board. As a result, video marketing, user-generated content, and customer-centric techniques will be included in any excellent hospitality marketing strategy and tactics employed by those organizations.

Because the hospitality industry emphasizes the customer's experience, hotels, motels, restaurants, resorts, and theme parks require customer loyalty and social proof to thrive.

Some of the important hospitality marketing trends are elaborated below:

Chatbots:

Chatbots are one of the most recent marketing trends across all marketing sectors, including the hospitality industry.

These chatbots can be used to provide an additional level of engagement between brands and their customers by assisting them in making a booking or reservation and answering their inquiries. Furthermore, this has the added benefit of making customers feel acknowledged and important, which improves the entire customer experience.

User-generated content:

As with chatbots, this is rapidly gaining popularity in marketing strategies and is now a common approach utilized by every hospitality marketing agency. And, when used effectively, user-generated content can greatly assist businesses increase brand awareness and reputation.

User-generated content (UGC) is content made by internet users and shared with others. It can take the form of endorsements, comments, forums, blog posts, social publishing, etc. A potential customer looking for information about the brand online will most likely check customer reviews on other websites or social media platforms before making a decision.

One excellent method is encouraging visitors to post about their experiences on social media. To accomplish this, conducting contests, generating brand hashtags, or arranging for photo opportunities at the hotel is necessary.

Augmented reality:

It is one of the most intriguing concepts in hospitality marketing. This computer-related trend affects a person's perspective of their immediate surroundings.

Hotels, for example, can boost online room sales by improving their features with augmented reality. Brands may utilize augmented worlds to entertain their guests in various ways, such as displaying virtual copies of their favorite celebrities while they stay at their hotel. In contrast, various practical solutions are available to enhance the customer experience, such as sending virtual keys to visitors' smartphones.